How Search Engine Works

Internet Marketingon December 22nd, 2010No Comments

The major search engines that account for most market share today are the automated type: Google, Yahoo!, and Microsoft Bing (although Yahoo! and Microsoft have reached an agreement in which Yahoo! will replace its search engine with Bing, although this hasn’t happened as of late 2009). All there, as well as other smaller search engines that exist and operate their own technology, have similar overall infrastructure as follows: read more

The Difference between Organic and Paid Results

Internet Marketingon December 14th, 2010No Comments

Search engines primarily make money via advertising called “paid search ads.” These ads are also pay per click (PPC) ads, because advertisers generally pay a certain amount each time a searcher clicks on them. For instance, Google’s advertising program is called AdWords. The way the system works is that when someone does a search, the search engine shows two lists of results: organic and paid. read more