Reverse Advertising: Avoiding the Advertising Death Spiral

Internet Marketingon December 16th, 2010No Comments

Marketers have been bemoaning the rising problems with traditional advertising for years. Marty Neumeier, author of Zag: The Number One Strategy of High-Performance Brands and The Brand Gap, describes the “advertising death spiral” during which consumers filter out advertising because it’s not relevant to their current task. In turn, advertisers get louder, causing consumers to filter more and advertisers to yell even louder. (This filters occurs both online and offline) read more