How Search Engine Works

Internet Marketingon December 22nd, 2010No Comments

The major search engines that account for most market share today are the automated type: Google, Yahoo!, and Microsoft Bing (although Yahoo! and Microsoft have reached an agreement in which Yahoo! will replace its search engine with Bing, although this hasn’t happened as of late 2009). All there, as well as other smaller search engines that exist and operate their own technology, have similar overall infrastructure as follows: read more

Reverse Advertising: Avoiding the Advertising Death Spiral

Internet Marketingon December 16th, 2010No Comments

Marketers have been bemoaning the rising problems with traditional advertising for years. Marty Neumeier, author of Zag: The Number One Strategy of High-Performance Brands and The Brand Gap, describes the “advertising death spiral” during which consumers filter out advertising because it’s not relevant to their current task. In turn, advertisers get louder, causing consumers to filter more and advertisers to yell even louder. (This filters occurs both online and offline) read more

How Search Has Changed Marketing

Internet Marketingon December 15th, 2010No Comments

As defined by the Chartered Institute of Marketing, marketing consists of “identifying, anticipating and satisfying customer requirements profitably.” That definition does not change as business moves online. read more