The Difference between Organic and Paid Results

Internet Marketingon December 14th, 2010No Comments

Search engines primarily make money via advertising called “paid search ads.” These ads are also pay per click (PPC) ads, because advertisers generally pay a certain amount each time a searcher clicks on them. For instance, Google’s advertising program is called AdWords. The way the system works is that when someone does a search, the search engine shows two lists of results: organic and paid. read more