Archive for December, 2010

How Search Engine Works

Internet Marketingon December 22nd, 2010No Comments

The major search engines that account for most market share today are the automated type: Google, Yahoo!, and Microsoft Bing (although Yahoo! and Microsoft have reached an agreement in which Yahoo! will replace its search engine with Bing, although this hasn’t happened as of late 2009). All there, as well as other smaller search engines that exist and operate their own technology, have similar overall infrastructure as follows: read more

The World is Changing to Online!

Internet Marketingon December 20th, 2010No Comments

Business leaders know that the world is changing to Online. More customer research and transactions take place online now than ever before, and those numbers are online going to increase. Globally, the number of searches grew 46 percent in 2009. According to Jack Flanagan, comScore executive vice president, “Search is clearly becoming a more ubiquitous behavior among Internet users that drives navigations that’s not only directly from search engines but also within sites and across networks. “ read more

Your Customers are Searching. Will They Find You?

Internet Marketingon December 19th, 2010No Comments

In today’s searching world, customers turn to online search engine first. Yet many companies simply don’t realize acquiring customers from search engines should be a core business strategy. Instead, they usually focus on narrow goals, such as boosting page rankings. There oversight leave a huge channel for engaging with potential customers largely untapped. read more

Reverse Advertising: Avoiding the Advertising Death Spiral

Internet Marketingon December 16th, 2010No Comments

Marketers have been bemoaning the rising problems with traditional advertising for years. Marty Neumeier, author of Zag: The Number One Strategy of High-Performance Brands and The Brand Gap, describes the “advertising death spiral” during which consumers filter out advertising because it’s not relevant to their current task. In turn, advertisers get louder, causing consumers to filter more and advertisers to yell even louder. (This filters occurs both online and offline) read more

How Search Has Changed Marketing

Internet Marketingon December 15th, 2010No Comments

As defined by the Chartered Institute of Marketing, marketing consists of “identifying, anticipating and satisfying customer requirements profitably.” That definition does not change as business moves online. read more